Leaders are great communicators with great systems for connecting to those that are waiting to be led...
There is more to this statement than first meets the eye. Or the ear for that matter...
While great oratory skills are important along with the ability to write stirring words, there's something that many people miss.
What they fail to consider are the mechanisms that gets those messages out there. Yes you can use someone elses media systems to reach your audience but often that involves toeing the party line and compromising what is important to you.
And if what you believe is not negotiable then you will have to consider creating your own media system. I will go more into this over the next few days and will discuss the pros and cons of each aspect of media.
To Your Leadership